I've discovered a pretty good page about this exactly. Putting a good story between the creator and the audience is the key to selling the product. Without engaging the audience...they just aren't going to give a damn. Why should they if they don't feel a connection to your great idea?
In portfolio design in general words suck. No one really cares to read them. Face it. If we did we would be English majors. You have to employ clear effective images that narrate your product and entice the viewer into having a feeling about your product. Did I say clear? If the audience has to figure out whats happening...your message fails.
Does anyone remember the portfolio Jince showed us? You should...that guy knows how to tell a story!
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