Who do I like, who has a clear brand...?
Art Lebedev, that's who. I can always spot this studios stuff.
How do they do it? They always have the coolest, cleanest products that make you ask, "Damn, why didn't I think of that?" There is always more to what they design than an initial view will reveal. They're not afraid to try something different, they really seem to do what they want...maybe this is because they do it for themselves? Humor, generally their products have an element of humor as well. Fun, not so serious, but not chintsy.
Consistently cool. Always developing. Intriguing.
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