I like to see what he's up to and will usually stop for a minute to check in on his page. I was wondering what it is about his work that attracts me. I don't LOVE his stuff all the time but I still return. I have looked again with a more analyzing eye and have noticed a few things repeating that may explain it.
Daniel uses effective imagery that quickly conveys what his products are and he uses dynamic images to keep it interesting. He uses a repeating feel or look in his pages that adds a level of cohesiveness to his work and relates it as a family.
His consistency in feel adds to a credibility in his work, almost a a branding in a way, not haphazard.
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